Strategic marketing for MLSs, brokerages, and proptech companies

At Be Inspired Digital we focus on fractional CMO leadership, ongoing marketing partnerships, go-to-market planning for proptech companies, AI visibility (SEO and AEO), PR and earned media, and our Executive Thought Leadership Program. Marci also speaks and runs AI training for brokerages, MLSs, and industry events. Social media, email, content, and website work are handled inside our marketing partnerships rather than sold as separate services.

Mostly MLSs, brokerages, and proptech companies. We also work with a small number of agents and teams on thought leadership and AI visibility. If you sell to or serve the real estate industry, we probably speak your language already.

Yes. We write and distribute AP-style press releases, pitch journalists, coordinate embargoed announcements, manage industry award submissions, and help executives land contributed articles in publications their buyers read. PR pairs naturally with our thought leadership and AI visibility work, because coverage you earn keeps paying off long after the news cycle ends.

Yes. Alongside traditional SEO, we help clients optimize for answer engines like ChatGPT, Perplexity, and Google's AI Overviews, a practice known as answer engine optimization (AEO). That means structuring your content so AI tools can find it, understand it, and cite it when buyers ask questions in your category. Marci writes about AEO and AI search for Inman News, so this isn't a service we bolted on last quarter. It's an area we actively study, practice, and publish on.

Yes. Our go-to-market work starts with who you're selling to and why they'd switch, then builds the launch around it: positioning, messaging, launch content, sales materials, and a measurement plan. We focus on real estate technology, so we already know how agents, brokers, and MLSs evaluate new tools. If you want ongoing help after launch, the work can roll into a Fractional CMO engagement.

It's a one-time review of how AI tools like ChatGPT, Google AI Overviews, and Perplexity talk about your organization. We run a set of questions your buyers or members would ask, record whether you show up and what gets said about you, check your website for the things AI tools rely on, and give you a 90-day plan for what to fix first. Many clients use it as the starting point for ongoing work.

Yes. We manage social media strategy and content for real estate brokerages, agents, MLSs, and proptech companies, focused on turning followers into genuine engagement rather than vanity metrics. That includes content calendars, platform strategy (LinkedIn, Instagram, TikTok, Youtube, Facebook), and campaigns designed to build brand authority in the real estate and proptech space specifically.

Yes. We track your visibility across the major AI engines every month and work on the things that move it: clear answers on your own site, structured data, reviews, local search, and mentions in the publications and communities AI tools pull from. Marci writes about AEO for Inman News and teaches it to agents and brokers, so we study this closely and test what works.

No, and you should be wary of anyone who does. Reporters decide what they cover, and AI tools decide what they recommend. What we can promise is strong pitches, consistent work on the signals that influence AI answers, and honest monthly reporting on what's moving and what isn't.

Yes. Brand strategy is central to our work — we help MLSs, brokerages, and proptech companies define clear positioning and messaging before building out campaigns, because execution without strategy rarely produces lasting results. This includes brand voice development, market positioning, and the kind of foundational work that makes every later marketing dollar work harder.

It starts with a kickoff interview where we define the executive's voice, the topics they want to own, and an updated LinkedIn profile and speaker bio. From there, each month we interview them, draft their LinkedIn posts and newsletter, and write articles for industry publications. The Authority level adds podcast guest pitching and media outreach. Nothing publishes without their approval.

Usually one conversation a month plus time to review drafts. We do the writing, the scheduling, and the pitching. The interview is where the ideas come from, so we protect that hour and keep everything else off their plate.

Yes, as part of a marketing partnership. We plan and produce social content, member and customer emails, blogs, and website updates inside one monthly plan, so every channel supports the same goals instead of running on its own.

Yes. Marci runs practical AI sessions for brokerages, MLSs, associations, and industry events, covering how to use AI in day-to-day marketing and how to get recommended in AI answers. Every session includes take-home tools so attendees can act on it the next day.

Every engagement is scoped to what you need, so we don't publish prices. The AI Visibility Audit is a fixed-scope project and the easiest place to start. Book a call and we'll tell you what we'd recommend and what it would cost.