Be Inspired Digital offers fractional CMO leadership, social media marketing, email marketing, brand strategy, and content/thought-leadership development. Services are tailored to each client rather than sold as fixed packages.  A real estate brokerage might need social media and email marketing, while a proptech company might need a fractional CMO to build out its entire go-to-market strategy.

Yes. We write and distribute AP-style press releases, pitch journalists, coordinate embargoed announcements, manage industry award submissions, and help executives land contributed articles in publications their buyers actually read. Earned media is a core part of how we build brand authority, because coverage you earn carries more credibility than anything you can buy. It also pairs naturally with our thought leadership work, turning company news and executive expertise into visibility that compounds over time.

Yes. Alongside traditional SEO, we help clients optimize for answer engines like ChatGPT, Perplexity, and Google's AI Overviews, a practice known as answer engine optimization (AEO). That means structuring your content so AI tools can find it, understand it, and cite it when buyers ask questions in your category. Marci writes about AEO and AI search for Inman News, so this isn't a service we bolted on last quarter. It's an area we actively study, practice, and publish on.

Yes, and we're open about it. We use AI and automation to handle research, first drafts, reporting, and repetitive production work, which lets a lean senior team move at the pace of a much larger agency. Strategy, judgment, and quality control always stay human. You get the speed and consistency of automation with an experienced marketer making every real decision, and nothing goes out the door without senior review.

Yes, but not first. Our philosophy is owned, then earned, then paid: build the content and channels you control, earn credibility through PR and thought leadership, then use paid media to amplify what's already proven to work. Running ads behind a weak message just helps you lose money faster. When paid does make sense, we manage campaigns on platforms like Google and LinkedIn with clear goals and honest reporting.

Yes. We manage social media strategy and content for real estate brokerages, agents, MLSs, and proptech companies, focused on turning followers into genuine engagement rather than vanity metrics. That includes content calendars, platform strategy (LinkedIn, Instagram, TikTok, Youtube, Facebook), and campaigns designed to build brand authority in the real estate and proptech space specifically.

Yes. We build and manage email marketing campaigns and automation designed to keep your audience engaged and drive measurable results, from welcome sequences to ongoing newsletters and promotional campaigns. Our approach focuses on strategy and deliverability first, using platforms like Mailchimp integrated with automation tools so every email supports a broader marketing goal rather than existing in isolation.

Yes. Brand strategy is central to our work — we help MLSs, brokerages, and proptech companies define clear positioning and messaging before building out campaigns, because execution without strategy rarely produces lasting results. This includes brand voice development, market positioning, and the kind of foundational work that makes every later marketing dollar work harder.